The ad

CTR
2.67%
Creative Breakdown
The receipt-style layout is what makes this one work. Breaking down each item with a crossed-out individual price builds the perceived value line by line, so by the time the viewer hits 99.50€ total vs 30.52€ bundle price, the saving feels almost too good to pass up. The "Mystery Gift" line adds curiosity on top of an already strong offer.

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